Thesis Minded Investors.
Purpose Driven Operators.

Lower Middle Market Experts

Woodson Equity is an operationally focused private equity firm that takes businesses from transition to transformation. Rooted in innovation, tenacity, curiosity, and creativity, this is private equity done differently.

the Woodson Way

The Woodson Way is found at the intersection of life and business. This all-encompassing approach to private equity allows us to excel within our portfolio companies, align with potential investments, and accomplish our mission both inside and outside of the office.

Exponential Thinking

private equity 2.0

The team at Woodson Equity has proven success in private equity from acquisition to exit. We know the rules - and how to deliver optimal outcomes.

Our strategies challenge the status quo to push our companies past transition and into transformation. With innovation, tenacity, creativity, and curiosity, we help businesses grow today, innovate tomorrow, and prosper in the future.

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The Curiosity to Innovate

About Woodson Equity

Inspired by Detroit’s spirit of grit and the pursuit of relentless innovation, Woodson Equity drives transformation through curiosity and connection. We forge meaningful relationships with the people behind the business and in their communities. This deep understanding, as well as our years of success, fuels our ability to take companies to new heights.

Our Vision
we turn challenges into results

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